Business Concept :-

      Today’s demands for various forms of social are becoming more diversified and Sophisticated. The people who want to live comfortable space for their family and business. Our purpose is to create a wide range of outstanding spaces involving comfort, excitement and excellence.

We create a wide verity of functional spaces for  living and commercial Spaces. Our rime concern in all our work is on the human element. Since comfortable spaces are essential at our time. We are determined to fulfill this requirement with creations of the highest order  and quality.

Business fields :-

1. Commercial   : Hotel and Restaurant
2. Business : Office facilities
3. Living : Home and Apartment

An emphasis on quality and value rather than purely on price.  A belief in the innovative  qualities of staff. The long view should replace short term in organization decision. The main assets of an organization are the people who work in it. People should not be afraid of making mistake as they strive to improve the organization. Management and organization structure should be flexible. There is  a stress on values  rather instate of merely profits. Part of the organization are encouraged to compete against each other. Management should have vision and motivate others to share this vision. Manager should realize that  people are not rational. Organization structures should be as simple and flat as possible.

Flat – This refer to their being few levels of management.

Empowerment – This mean that worker have greater control over decision which effects their work, making  the  culture more democratic.

Lean – This refer to keeping stock holding to a minimum by having just in time (JIT) deliveries and also to outsourcing all new core activities.

Team – This refer to the replacement of conventional developments with multi-functional teams. Within the team work role are  flexible and individual are encourage to learn and deploy new skill.

Organic system – Rapidly changing client wants, demand  these are highly flexible and informal organization. People tend to take command of a situation, rather than a fixed post. There are constantly fresh problems and unforeseen needs for action which can not be distributed automatically among the functional roles defined in an hierarchic structure.

1.Individual tasks, which are relevant to the total situation of the concern are adjusted and redefined through interaction with others-

2.A network structure of control, authority and communication where knowledge of technical aspects of task may be located anywhere in the network.

3.A lateral, rather than vertical, direction of the communication on through the organization , irrespective of rank consultation replaces command.

4.The adjustment and continual redefinition of individual task through the interaction with others.

5.The contributive nature of special knowledge and experience to the common task of concern.

6.The  shedding of responsibilities as a limited field of rights obligations and methods. ( Problem may posted upwards, downward or side way.

The matrix structure places an emphasis on the completion of projects by means of project teams or groups. Expertise is pooled in order to complete large project that, ordinary could  not be achieved by one person. The emphasis is on expertise and skill as opposed to powder.

As culture, power and influence distributed through the matrix on the basic of what is necessary to get results. Resources are given to the right people, at the what ever level, who are brought together and given decision making power to get on with the task. Individual are empowered with direction and control over their work.

The task and results are the main focus. Task culture is essentially flexible and adaptable with teams being formed for specific purposes and moving on, and team composition possibly changing according to the stage of the project. This allows flexibility and responsiveness to both the environment and  client needs. On the other hand, people in the team who want to specialize may  be sucked into general problem-solving .

In the case of Partnership – The partners contribute capital up to agree amounts which are credit to their amount and shown separate liabilities in the balance sheet feature of share capital. It generally can not be repaid to the share holders although the share may change hands. An exception of this is redeemable shares. Each share has stated nominal (some called per) value.

Ordinary shares – Holder of the ordinary shares in a limited company poeesses no special right other than ordinary right of every share holder to participate in any available profits. If no dividend is  declare for the particular year, the holder of ordinary share holder received not return on his share on that year. On the other hand, in the year of high profits  may received a much higher rate of dividend other classes of share holders. Ordinary share are often called equity share capital or just equities. Differed ordinary shareholders are entitled to a dividend after preferred ordinary shares.

Preference shares – Holder of preference shares are entitled to a prior claim, usually at a fixed rate, an any profit available for dividend. Thus when profit are small, preference share must first received their dividend at the fix rate per cent and any surplus may than be available for a dividend of ordinary shares- the rate percent depending of course, an amount of profit available.

Pricing policy

a)Cost orientated  – Manufacturing cost + % of the cost

b)(b) Demand orientated : For the customer special demand (high quality and price)

1. c) (c) Competitor orientated – The customer know market price and very sensitive

Pricing decision

1)Corporate Objective : to improve profitability and to built market share

2)Product factor: Quality

3)Customer factor :Demand and perceived value

4)Market factor :Competition

Overhead cost – The total cost of indirect materials, labour and  Expense. Classifying overhead coast.

1. a) Production overhead: (i) Building – cleaning, repairing and decorating, (2) Rent – rent and rates will have to be paid, (3) Product – The product will have to be design, planning, supervised and cheeked and (4) Record – Record have to be keep, wages calculated, material must be store and convey from point to point within building.
2. b) Administration overhead: Administration overhead are salaries of those people in the office. Not directly concern with production, heading, lighting of offices, stationary and office repair and so on. Computer software and perhalf allocation of rent, rates, electricity would be classed as production overhead.
3. c) Selling and Distribution overhead: Selling and distribution overheads include salespeople’s salaries, commission and expense, advertising, warehouse charges, carriage, packing and dispatch cost may sometime also be included.

Marketing : what is marketing strategy..? 4 steps:

1) Researching the market

2) Segmenting the market

3) Building long lasting relationship with client

4) Developing a distribution plan.

Customer: The centre of marketing strategy

1. a) Customer needs and wants instate of the product
2. b) Customer communication instate of promotion
3. c) Customer cost instate of place